Gêm y Ganrif / Game of the Century scoops top award

18th December 2006

Gêm y Ganrif/Game of the Century stunningly recreates Wales' epic 1905 victory over the All Blacks, using state-of-the-art CGI technology to bring the 47,000-strong crowd to life.

The Festival Jury praised Green Bay for "recreating moments that have passed into the mythology of a nation" in a film that "celebrates the spirit of Wales and of a game which unites and enthrals all the Celtic nations."

But Green Bay's business model for the production is equally imaginative.

The drama-documentary was commissioned for TV transmission by S4C which broadcast the Welsh-language version on the eve of last year's Centenary re-match.

But Green Bay also took advantage of S4C's enlightened new terms-of-trade, which releases rights to the programmes it commissions so that their commercial potential can be exploited. A dual-language Game of the Century DVD was rushed to the shops on the morning of the match - the first time producers were able to make a DVD available so close to the TV transmission.

After picking up the award at the Festival in Falmouth, Green Bay's producer Richard Staniforth said "Welsh fans were delighted to be able to own this piece of history on DVD. They've continued to snap it up ever since, with a spike in sales at Christmas. It's a commercial property with a long shelf-life. It will continue to deliver an income stream for Green Bay for years to come."

Wynford Jones, who directed the film, says "Winning the big prize, the Spirit of the Festival award, is a particular thrill, as this film and this game represent the spirit, hwyl and craic that are at the heart of all the Celtic nations".

Indeed, the film, made such an impact at the Festival that Green Bay is now in negotiation with a number of broadcasters, including Ireland's TG4, about international broadcast sales, which will further enhance the commercial return to the company.

And if you haven't yet got hold of a copy, Game of the Century is still available from retail outlets or directly from distributors Green Umbrella at 01483 726969 or online at the Green Umbrella Shop online:
http://www.greenumbrellashop.co.uk/acatalog/Home_Page_Wales_v_All_Blacks_1905__DVD__1757.php

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