£500,000 investment sparks talent search for Green Bay

4th July 2005

The second-round equity deal will enable the company to accelerate its rapid growth in network and international television markets which began with an initial £300,000 investment from Finance Wales in 2004.

"We've tripled turnover and posted record profits since the 2004 investment", said Green Bay's John Geraint. "This new funding will also be focused on serious organic growth. Together with Finance Wales, we've tested our plan robustly and with investment of half-a-million pounds for development, we're convinced we can drive turnover and profit significantly up again in the next few years"

The company's strategy incorporates a recruitment plan to extend the existing base of executive producers to act as ‘key account holders' with broadcasters across the range of Green Bay's production activity in drama, documentary and the arts.

Rhian Pugh, Investment Executive at Finance Wales, said: "Green Bay has evolved into one of Wales' leading independent production companies since our initial investment in 2004. This, combined with future growth potential, has led to our second round investment which should help propel the company further into the UK media arena."

Green Bay is currently filming Afonydd/Rivers a six-hour high-definition international documentary series co-funded by S4C, the Wales Creative IP Fund, Barcud Derwen and France 5. The ambitious series shows how the Amazon, Nile, Rhine, Mississippi, Ganges and Yangtze have shaped the cultures of the people who live along their banks. Filming locations include China's monumental Three Gorges Dam.

Also in production is a feature-length documentary for BBC network television fronted by Huw Edwards tracing the rivalry between Victorian Prime ministers Gladstone and Disraeli.

Green Bay's first cinema feature Calon Gaeth/Small Country, funded by S4C, received its international premiere in New York earlier this year, and is currently hitting cinema screens in Cardiff.

Previous Green Bay credits include award-winning work for S4C, the BBC networks and BBC Wales, Channel 4, and ITV Wales, as well as international broadcasters.

"In partnership with all of these broadcasters, it's exciting to think what we can move forward to achieve", said Green Bay's Phil George. "We're positioned to make a real impact in Wales, at a UK network level and in the world market. Now we can go forward to recruit the kind of exciting production talent that the broadcasters know they can rely on to deliver."

Green Bay is a client of the Assembly's Knowledge Bank for Business, and has been identified in both 2006 and 2007 by the National Entrepreneurship Observatory as one of its ‘Fast Growth 50'.

Finance Wales

Finance Wales provides commercial funding to small and medium-sized businesses throughout Wales, enabling them to realise their growth potential for innovation and growth. Managing funds of more than £100million, the company has invested £75 million in more than 1600 Wales-based SMEs which has leveraged an additional £180 million private sector investment.

Established by the Welsh Assembly Government, Finance Wales is backed by private and public sector funding in addition to European Objective 1 and 2 funds, and works closely with other public sector organisations, banks and private sector investors. Visit www.financewales.co.uk for more information.

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